It’s time to evaluate the climate in which you’ll deploy your outreach. When you understand what’s going on around your issue or audience, you can plan to maximize the positives and strengthen your weaknesses. Identify what’s already working in your favor and what obstacles might cause your project to get lost or be misunderstood.
All projects benefit from a core concept that provides everyone in your organization with a consistent positioning statement. The core concepts needs to be memorized and talking points to serve as a guide for your project.
- explain the problem/need that currently exists or the situation that you are working to change
- specify what your project is working to accomplish
- describe how you recommend addressing the need or problem, along with the specific actions that investors need to take
- explain the result that a project victory will have and how it solves the problem you noted at the start